In de nieuwsbrief van UserFocus zag ik een mooie quote over itereren bij Apple.
“It’s a process where they discover the product through constantly creating new iterations. A lot of companies will do six or seven prototypes of a product because each one takes time and money. Apple will do a hundred — that’s how many they did of the MacBook. Steve Jobs doesn’t wake up one morning and there’s a vision of an iPhone floating in front of his face. He and his team discovered it through this exhaustive process of building prototype after prototype.” Leander Kahney, a journalist who has followed Apple closely.
Ik denk: dat zouden meer mensen moeten doen!
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