Het is je vast al opgevallen. Amazon.com heeft onlangs een behoorlijk ingrijpende redesign ondergaan. Amazon maakt veel gebruik van User Centered Design methoden. Amazon over hun toegepaste methodiek.
How did you decide on this design?
We consulted the foremost experts in the field: our customers. We travelled around the world, inviting customers like you to come and try out the new features and design. We listened to their feedback and made changes based on their opinions. Then we asked more customers for their advice, and we made more changes from their feedback. The design you see today reflects the input of many real-life customers of our UK and international websites.